July ‘23 | charity: water

Good Vibes Club

The Ask: Let’s gamify The Spring’s subscription experience for people who have never heard of charity: water. (And have a little fun with an unending good fortune-teller.)

The Idea: We don’t all need clean water, but we do all want good karma. Let’s give the world both.

The Result: This social campaign will launch in July ‘23. Send our team good vibes!

Concept by charity: water Marketing + Growth. Copy by Mercy Weaver. Videography by Carrie Todd.

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Paid Ads: Dirty Water Cooking Show

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Campaign: Sweet Sixteen