October ‘22 | charity: water

Dirty Water Cooking Show

The Ask: A unique awareness-raising campaign for use on social media.

The Idea: What if we turned the ubiquitous recipe tutorial video on its head?

The Result: 130,000+ impressions and hundreds of comments ranging from convicted to confused. (“Wait, where’s the recipe? 😠”) But hey, it earned us a Shorty Award.

Concept by charity: water Marketing + Growth. Script by Mercy Weaver. Produced by Corvus Creative. Video edited by Carrie Todd.