Marketing Manager | 5&2 Studios

• Managed a global Season 5 theatrical campaign that increased ticket sales by 43% YOY (15% above target), shifting between high-level strategy and campaign execution daily

• Proposes and executes A/B tests across email, paid, and in-app, leveraging user insights, storytelling techniques, and current trends to inform creative and drive KPIs

• Partners with in-house, agency, events, and third-party (Amazon, Walmart) vendors, drawing advertisers and audiences to 5&2 Studios’ expanding IPs (The Chosen, Joseph of Egypt, etc.)

• Oversees the work of our AOR (Conscious Minds), contract writers, and video producers

Freelance Senior Copywriter | Faherty Brand

• Completed 80+ deliverables monthly across email, web, paid, and social with minimal oversight

• Supported exclusive brand partnerships with Jalen Brunson, Arizona Muse, and the NY Rangers

• Launched 3+ multichannel campaigns per month, translating business goals into engaging content that elevated the brand’s position on TikTok, Instagram, The Journal, and OOH

• Supported the first Brand & Copy Guide, codifying voice, style, rhythm, structure, and narrative

• Tells a compelling story about sustainability and conscious consumption, inviting audiences along for the journey toward an impact-driven fashion industry

UX Writer | Ogilvy (Samsung + James Hardie)

• Defined how the playful, bold voice of Samsung came to life in product-focused digital touchpoints for 50M+ subscribers across web, email, and SMS

• Created pitch-winning work in close partnership with a talented designer, using Figma to research ideas, wireframe concepts, and edit revisions based on highly candid client feedback

• Collaborated closely with cross-functional partners, stakeholders, and retailers to execute international product launches and cross-promotions

• Independently completed high volumes of concurrent content within tight deadlines, easily pivoting between clients to create concise, clear, and technically excellent copy

Marketing Copywriter | charity: water

• Won a Shorty Award for the "Dirty Water Cooking Series" TikTok scripts

• Pitched and created the highest-performing ad in org history, generating a 165% increase in Total Immediate Revenue and a 25% increase in CTR

• Worked closely with the Director of Performance Marketing to complete high volumes of multi-platform scripts for Spotify, NYT, Netflix, TikTok, Youtube Shorts, Facebook, Google Search, and Instagram

• Translated complex global concepts into compelling, memorable copy for an audience of 1M+

• Wrote an editorial monthly “Good Newsletter” for 300K+ users, complete with narrative blog posts

• Collaborated closely with Designers and Filmmakers, developing a keen eye for visual storytelling

Marketing Manager, Social & Content | Chick-fil-A

• Increased engagement on Instagram by 103% within the first 60 days of employment

• Independently captured, edited, and cataloged 2,500+ assets for Instagram and Facebook

• Met with the Director of Marketing to asses quarterly digital metrics, pitch innovative messaging strategies, and apply viral consumer trends to ongoing social content plans

• Maintained narrative consistency with the Chick-fil-A brand across all digital communications

Program Management Intern (EMEA) | Samaritan’s Purse

• Submitted highly technical monthly program reports to UNICEF and USAID, justifying ongoing program funding for four IDP Child Friendly Spaces in Al-Hamdaniya Iraq

• Managed the daily schedules, budgets, and program agendas of 15 multinational staff, introducing new project implementation methods to support efficient project completion

• Developed 300+ pages of culturally, geographically, and linguistically relevant curriculum to facilitate psychosocial play for survivors of the ISIS occupation of Mosul

Social Media Marketing Intern | WildRock Public Relations

• Pivoted between Fortune 1000 B2C clients to write playful, friendly paid ad copy for Facebook, Instagram, and Google Search

• Managed UGC, DMs, and comments for Otterbox, Noosa Yogurt, THULE, Polaris, Centerra, and Denver’s DairyBlock