March ‘23 | charity: water
World Water Day
The Ask: Let’s honor World Water Day on March 22: and the women who carry water’s unnecessary burden.
The Idea: Every walk for dirty water steals irreplaceable time from women and girls. Let’s give them all the time in the world.
The Result: In just two weeks, we ended the walk for water for more than 6,000 women and girls — well above our 5,000-person goal.
Concept by Bailey Jurgens and Mercy Weaver. Copy by Bailey Jurgens and Mercy Weaver. Design by Marissa Jones. Implementation by Melanie Hegelson.
All good things must come to an end…
This landing page no longer exists in the real world — it’s doomed to url purgatory — but you can still read some of the copy in png form!
It’s a true tech tragedy, because this campaign LP had so many interactive elements and storytelling features users loved — like the ability to individually select a Google Calendar-inspired time block to add to their donation total.
