March ‘23 | charity: water

World Water Day

The Ask: Pitch 3, unique paid video ideas + scripts for testing

The Top-Performing Idea: What if we showed off just how grueling the daily walk for water is — at our Creative Director’s expense?

The Result: This Open-Concept brief smashed the competition with a 25% increase in Click Through Rate, a 23% increase in Conversion, and a 165% increase in Total Immediate Revenue. It outperformed all video assets since 2016.

Idea + Script by Mercy Weaver. Video by Kelly Herrington. Editing by Carrie Todd.