January ‘24 | Samsung

Playoff Email Series

The Ask: Pitch and execute a 4-part CRM series inviting users to upgrade their existing TVs to larger-than-life Samsung models in time for the Super Bowl.

The Idea: Let’s utilize this ask to test users’ design preferences. (In the below example, we tested Toolkit vs. Type-Driven vs. Design-Driven hero modules.)

The Results: Design-Driven Hero Modules outperformed the rest by a wide margin: 33%.

Designed by Andi Rozell and Emily Johnson. Strategy by Matthew Siayap.